About Us

We're Dog People

In 1974, a pair of starry-eyed newlyweds celebrated their honeymoon by adopting a Samoyed puppy, igniting a lifelong passion for dogs. Just ten months later, I entered the world, followed by my sister three years later. Niko, our first dog, instantly became an integral part of our family—more like an older sibling than a pet. Over the years, each dog that joined our family filled our hearts just as deeply, transforming them from mere pets into cherished family members.

As my career in corporate retail took me from city to city, I often found myself navigating the challenges of settling into new and unfamiliar environments. In these moments of solitude, my dog wasn't just a source of comfort; they were my social lifeline. With a leash in hand, I was never alone for long. Whether we were exploring bustling city parks or relaxing in quaint neighborhood cafes, my dog's friendly wag often attracted other dog owners. These impromptu meetings turned into genuine connections, threading me into the local community, meeting people I wouldn't have otherwise. This experience deepened my appreciation for the unique role dogs play in our lives—not only as loyal companions but also as wonderful facilitators of human connections, brightening our lives and introducing us to new friends wherever we go.

Inspired by these enriching experiences, I transformed my retail career into a passion-driven endeavor at FÜZI, where we craft vibrant, innovative pet products for fabulous individuals and their equally fabulous pets. At FÜZI, our mission transcends traditional pet products; we're about celebrating the radiant human spirit that shines through in our dogs' loyal gazes. Here, we honor the beauty of connection, the resilience of love, and the enduring bonds that not only tie us to our noble companions but also bring us closer to one another, enhancing our lives with joy and meaningful companionship.